Tommy Hilfiger unveils his New York Collection in Florence, blending American style with European tailoring at Pitti Uomo 2025.
Tommy Hilfiger makes a grand return to the world of menswear with the launch of his New York Collection, presented exclusively at Pitti Uomo in Florence after an eight-year absence. The premium collection, which merges elegance with American heritage, marks a new chapter for the iconic brand.
The offering redefines “smart casual” style, featuring pieces such as fresh wool blazers, lightweight suits with Air-dot technology, and silk-knit polo shirts — all adorned with a renewed navy-blue lion crest. “It’s a modern take on our classic icons,” said Hilfiger from Capri. “I love that dressing smart is back.”
The collection targets a global audience, combining New York DNA with European sophistication. It will be available from February 2026 in selected stores and online.
In addition, Hilfiger is strengthening his presence in motorsport by becoming the official brand of the Cadillac Formula 1 team. The APXGP capsule collection, inspired by the F1 film starring Brad Pitt, is already generating great anticipation. “We’re redefining menswear with style, heritage and technology,” Hilfiger summed up — and this time, the lion is back to lead the charge.
