The Tommy Hilfiger x Cadillac Formula 1 Team collection launches for the Miami Grand Prix 2026, merging motorsport energy with lifestyle-driven fashion.
Tommy Hilfiger expands its presence in the world of Formula 1 fashion with the debut of the Cadillac F1 Miami fanwear capsule, a collection designed to capture the atmosphere of one of the sport’s most dynamic races. Timed with the Miami Grand Prix 2026, the launch marks the beginning of a broader series that will reinterpret iconic race destinations through wearable design.
The Miami drop sets the tone with a strong connection between sport and city. Known for its vibrant identity, Miami becomes the perfect starting point for a collection that translates Formula 1 culture into everyday clothing. The result is a wardrobe that blends racing references with a relaxed, contemporary aesthetic, designed to resonate both with fans and fashion audiences.
At the core of the collection are graphic T-shirts, hoodies and caps, built around oversized silhouettes and bold visual elements. Palm trees, city skyline motifs and stylised race cars define the graphic language, while a distinctive pink colour palette anchors the collection in Miami’s unmistakable visual identity. These details create a cohesive narrative that reflects both the location and the high-energy spirit of the Grand Prix.
The collaboration also reinforces the growing link between motorsport and fashion, an evolution that has gained momentum in recent years. By partnering with the Cadillac Formula 1 Team, Tommy Hilfiger aligns itself with a new chapter in the sport, as the team prepares for its official entry into Formula 1 in 2026. The Miami Grand Prix, positioned as a key moment in this journey, becomes the ideal platform to introduce this shared vision.
Beyond its aesthetic appeal, the collection incorporates functional elements inspired by performance wear. Selected pieces reference the official team kit, including driver caps and polos crafted with moisture-wicking materials, ensuring both comfort and technical relevance. This balance between style and utility reflects a broader shift in how fans engage with the sport.
The Tommy Hilfiger F1 collaboration also signals a strategic move to position Formula 1 within a wider cultural landscape, extending beyond racing into fashion, entertainment and lifestyle. By transforming race-specific energy into a global product, the brand taps into a growing audience that values both identity and experience.
The capsule launched on 22 April and is available through official channels and selected stores, marking a new step in the evolution of Formula 1 fanwear.
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