Travis Kelce joins Tommy Hilfiger: the move confirming his definitive shift into global fashion

NFL player Travis Kelce becomes a global ambassador for Tommy Hilfiger and steps into design as a creative collaborator.

The fashion world welcomes an unexpected new protagonist. Travis Kelce, NFL star and one of the most talked-about names in sport today, has signed a deal with Tommy Hilfiger, positioning him as both a global ambassador and a creative collaborator for the brand. A strategic move that strengthens the connection between sport, style and contemporary culture.

Known for his standout looks during pre-game arrivals — the now-iconic tunnel walks — Kelce has built a distinct aesthetic identity that goes far beyond the field. This partnership formalises that relationship with fashion, extending well beyond image into creative input. The athlete will play an active role in developing pieces that reinterpret the brand’s classic codes.

“I’ve always admired Tommy Hilfiger as an iconic American brand,” Kelce shared, recalling his connection to the label since his teenage years. His goal is clear: to bring a modern perspective to timeless designs while preserving the brand’s core DNA.

The agreement includes several global campaigns, with the first set to launch this autumn, framed within a sophisticated and dynamic New York setting. A deeper design collaboration is also expected in 2027, where Kelce will reimagine some of the house’s most recognisable pieces.

From the brand’s side, Tommy Hilfiger has highlighted Kelce’s cultural impact, describing him as a figure who represents a new generation of athletes using fashion as a form of self-expression. His style — defined by colour, confidence and a reinterpretation of classic prep — aligns with the brand’s current evolution.

With this move, Travis Kelce not only expands his presence beyond sport but also establishes himself as a key figure at the intersection of fashion and pop culture, proving that style is played out beyond the field.