Veronica Beard Appoints Halsey Anderson as New Brand Director

Veronica Beard advances its global expansion with the appointment of Halsey Anderson as Brand Director in a newly created strategic role.

Fashion label Veronica Beard has announced the appointment of Halsey Anderson as its new Brand Director, a newly established position designed to lead the brand’s global positioning and creative strategy. Anderson, who brings over 13 years of experience from J.Crew Group—most recently serving as Senior Vice President of Brand Marketing—joins Veronica Beard at a pivotal time of growth and innovation.

In her new role, Anderson will report directly to President Stephanie Unwin and work closely with the brand’s co-founders, Veronica Swanson Beard and Veronica Miele Beard. Her focus will be on strengthening the brand’s visual and narrative identity, as well as driving international expansion.

“We are building a world-class team to take Veronica Beard into its next phase,” said Unwin. Anderson added, “I’m excited to join an authentic brand that deeply understands the needs of modern women.”

Anderson’s appointment underscores Veronica Beard’s commitment to sustainable growth and a cohesive brand vision. Through this strategic move, the company aims to establish itself as a global brand that celebrates the versatility and lifestyle of today’s women.