The iconic luxury brand has once again joined forces with filmmaker Wes Anderson to inspire a new generation of writers.
Montblanc and acclaimed director Wes Anderson have collaborated on a unique campaign that celebrates imagination, the art of writing, and modern luxury. Titled “Let’s Write”, the campaign merges Anderson’s signature visual style with Montblanc’s heritage of craftsmanship to pay tribute to the power of words.
Set in a mountaintop library, the short film follows three eccentric alpinists—played by Wes Anderson, Michael Cera, and Rupert Friend—on a whimsical journey exploring the mysteries of writing, introspection, and imaginative travel.
Throughout the narrative, viewers are transported from Venetian canals to Egyptian pyramids aboard a theatrical train named Voyage of Panorama, where each scene evokes both adventure and quiet reflection.
Rather than conventional product placement, Montblanc’s creations are seamlessly woven into Anderson’s cinematic world. Highlights include:
- Meisterstück – the timeless classic of fine writing.
- SCHREIBERLING – a fountain pen personally designed by Wes Anderson.
- Writing Traveller – a document holder tailored for creatives on the move.
- Portable Writing Desk and Minerva Timepiece – objects that blend practicality with nostalgic charm.
The film delivers a clear message: writing allows one to travel without ever leaving the room. Every word penned becomes an invitation to pause, observe, and reconnect with oneself. The campaign positions writing as a powerful antidote in an increasingly screen-dominated world.
Montblanc’s strategy extends beyond the short film. A global visual campaign, shot by renowned photographer Charlie Gray, features brand ambassadors such as Jing Boran, Xin Zhilei, Joey King and Daniel Brühl. The intent is unmistakable: to forge an emotional connection with diverse audiences through a narrative that feels both authentic and universally resonant.
