Prada’s SS26 show redefined menswear with visual poetry and the standout presence of Win Metawin.
At Milan Fashion Week, Prada‘s runway took an unexpected turn toward the intimate and emotional. Titled ‘A Change of Tone’, the Spring/Summer 2026 menswear collection broke away from traditional displays of power to explore a freer, more sensorial expression of masculinity. Crisp white shirts, underwear-inspired shorts, and rolled-up blazers were paired with tactile fabrics, vibrant colors, and accessories that evoked a summer suspended between water, sunlight, and desire.
But the spotlight wasn’t only on the runway. The front row became a show of its own, packed with global high-impact figures. At the center of attention was Thai actor Win Metawin, who appeared as a quiet ambassador for the world’s most influential fashion houses. Dressed in a full Prada look that blended minimalism with strong personality, his presence not only cemented his status as a fashion icon but also underscored the rising influence of Asian talent in the luxury industry.
He was joined by other stars such as TWICE’s Sana, EXO’s Kai, NCT’s Jaehyun, Kim Taeri, and Byeon Woo-seok. The message was clear: the future of fashion is diverse, introspective, and deeply connected to Asia.
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