Puerto Rican artist Young Miko leads GAP’s Spring 2026 campaign, blending fashion, music and movement in an exclusive audiovisual project.
Young Miko becomes the face of GAP’s Spring 2026 campaign, a collaboration that merges fashion and music through an original music video created specifically for the brand. The Grammy-nominated artist not only appears as the star of the visual campaign but also introduces the track ‘Sweats Like This’, developed as the central piece of the project.
The video, directed by Bethany Vargas and photographed by Olivia Malone, features Young Miko alongside a group of dancers performing a dynamic choreography while wearing the new GapSweats in classic grey tones. The visual concept transforms these garments into a creative canvas where movement, attitude and urban style come together.
The soundtrack builds on the artist’s 2025 release ‘WASSUP’, which has been reworked for the campaign to include a newly choreographed dance segment. The choreography was created by Zoi Tatopoulos, while the styling was developed by Caroline Newell together with fashion and image consultant Alastair McKimm, reinforcing the idea that the iconic GAP sweatsuit can adapt to multiple creative expressions.
The result is a high-energy audiovisual piece that reflects Young Miko’s distinctive style and strong stage presence. The artist appears surrounded by dancers dressed in coordinated looks that reinterpret the brand’s sport-inspired DNA from a contemporary perspective.
For Fabiola Torres, Chief Marketing Officer at GAP, the campaign highlights the powerful role of music within contemporary culture. “With this campaign we want to connect with audiences where culture is happening right now: through music, movement and storytelling. Latin music has deeply influenced the way people dress, dance and express themselves around the world.”
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