Zendaya stars in On’s latest campaign, Zone Dreamers, where she ventures into space while showcasing innovative sportswear.
Zendaya has conquered space – but not in the traditional sense. In her latest collaboration with Swiss brand On, the actress and brand ambassador takes centre stage in the fictional trailer Zone Dreamers. Directed by visual artist Nadia Lee Cohen and styled by Law Roach, Zendaya embarks on a space mission alongside her team, exploring unknown worlds while training and preparing for the unexpected.
The trailer blends science fiction with fashion, featuring space suits designed by Roach and cutting-edge jewellery by Chris Habana, creating a retro-futuristic aesthetic. According to Zendaya, the campaign is a celebration of courage, confidence, and friendship. “It’s a reminder that anything is possible when we move together,” the actress says, highlighting the power of stepping out of your comfort zone and trying something new.
The campaign introduces two innovative products: the Studio Knit Bodysuit, a seamless body-sculpting outfit, and the Cloudzone, a low-profile performance trainer. Zone Dreamers launches this Tuesday, and the Spring 2025 Movement Lifestyle collection is now available on On’s website and in selected stores.
