Troye Sivan stars in the ‘Eyephoria Rockstar’ campaign, the Rabanne Beauty mascara that fuses rave glam, innovation, and musical heritage.
Troye Sivan takes rave glam to the next level with Rabanne Beauty’s new campaign. The singer, a futuristic aesthetic icon and brand ambassador, leads the launch of the ‘Eyephoria Rockstar’ mascara, a product that captures Paco Rabanne’s unbreakable essence through music.
In the campaign video, Sivan surrenders to a hypnotic trance as his elongated, voluminous lashes steal the spotlight. The ‘Eyephoria Rockstar’ formula promises up to 24 hours of wear without flaking and is enriched with berry and rice bran waxes, doubling the volume and ensuring flawless curl. Additionally, its innovative blend of intense black and ultramarine blue pigments adds vibrant drama to the gaze.
The launch of this mascara is a tribute to Paco Rabanne’s historical connection with the music scene. Since the 1980s, the designer created spaces for artistic expression like Centre 57 and the iconic Black Sugar club—temples of creativity where musicians shaped Parisian nightlife culture. Today, ‘Eyephoria Rockstar’ brings that rebellious, visionary spirit to a new generation of glam and music lovers.
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