Aitana becomes the face of FENDI’s Summer 2025 campaign, photographed by Steven Meisel with a touch of contemporary elegance.
FENDI has unveiled its latest digital campaign for Summer 2025, fronted by none other than Aitana. Captured by renowned photographer Steven Meisel and styled by , the Spanish singer embodies the contemporary vision of femininity and Italian sophistication championed by Artistic Director Kim Jones.
The visuals feature Aitana in clean, refined compositions, showcasing standout pieces from FENDI’s summer collection. Among them are the brand’s iconic Peekaboo and Baguette bags, reimagined in fresh, seasonal hues, paired with light tailoring and relaxed silhouettes.
Now available across the brand’s digital platforms, the campaign reinforces FENDI’s legacy in luxury leather goods while embracing a visual narrative that blends fashion, culture, and digital presence. Aitana’s inclusion is no coincidence: with millions of followers and rising global influence, her involvement highlights the maison’s strategy to connect with talents who merge style and cultural relevance.
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