Channing Tatum, the New Ambassador for ‘Eros Energy’, Versace’s Most Vibrant Summer Fragrance

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Hernan Ripiert
  • July 1, 2025
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Channing Tatum becomes the face of ‘Eros Energy’, Versace’s new fragrance that radiates freshness and Mediterranean magnetism.

Versace has chosen Channing Tatum as the ambassador for ‘Eros Energy’, its new men’s fragrance that channels the power of the Mediterranean into a fresh, sensual, and luminous scent. This Eau de Parfum marks an evolution in the Eros family, blending desire, freedom, and elegance with the sparkling energy that defines the modern man.

Inspired by the vitality of the Mediterranean coast, Eros Energy is built on a warm base of Indonesian patchouli, musk, and oakmoss, which add depth and sophistication. At its heart, pink pepper and blackcurrant provide a spicy, fruity contrast, while white amber wraps the formula in sensuality.

Courtesy of VERSACE

The bottle, in a vibrant yellow tone with bronze details, evokes sunshine and the classic luxury of the Italian house. With its iconic Medusa at the centre and the signature Greek key motif, this fragrance makes a statement not only with its scent but also through its design.

Tatum’s appointment highlights the magnetic personality of the fragrance: powerful, elegant, and self-assured. Eros Energy is not just a scent – it’s an attitude.

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Hernan Ripiert is Xmag’s Fashion Editor and a key creative force within the magazine. Trained in Fashion Design in Argentina, he brings a refined aesthetic vision to editorial productions. Originally from Mendoza, he is passionate about wine and skiing, and has worked with leading figures including Belinda, Lali Espósito and Blanca Suárez.
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