SKIMS and League One Volleyball launch lingerie partnership for women athletes

SKIMS joins forces with League One Volleyball to launch an underwear line that empowers women in sport.

SKIMS, the clothing brand founded by Kim Kardashian, has announced a new and strategic partnership with League One Volleyball (LOVB), a rapidly growing organisation dedicated to transforming women’s volleyball in the United States. This collaboration establishes SKIMS as the official brand for underwear, loungewear, and pyjamas for the league, strengthening its presence in the world of women’s sport.

The initiative aims to reinforce the connection between fashion and sport, a trend that has been on the rise in recent years. SKIMS, known for its focus on inclusivity, comfort, and design, joins LOVB with a mission to empower women athletes from youth levels to the professional stage. According to an official statement, both parties will work together on the development of innovative products, brand activations, and athlete-focused storytelling—both on and off the court.

Kim Kardashian emphasised that this collaboration is not just about style, but about building community and confidence among women competing and developing in high-performance sport. The partnership reflects SKIMS’ commitment to going beyond the traditional market, embracing values such as representation, empowerment, and women’s wellbeing at all levels of sport.

SKIMS has already demonstrated its interest in the sporting sector through previous collaborations with the WNBA and NBA as the official underwear partner. It also launched a campaign in 2024 focused on WNBA players, anticipating the rise of women’s basketball. This new partnership with LOVB reinforces its strategy to position itself in sports where women’s visibility and growth are rapidly increasing.

The move also responds to a growing demand for brands that offer functional yet stylish clothing solutions for real athletes. League One Volleyball, for its part, has positioned itself as an organisation committed to the holistic development of players, from their early stages to professional careers. With SKIMS’ support, the league expands its reach and strengthens its vision as a comprehensive ecosystem for women’s volleyball.

This collaboration between SKIMS and LOVB marks a strong step towards a more inclusive, modern sports industry aligned with the needs of new generations of athletes. By combining design, comfort, and purpose, both brands aim to redefine the standard of how women dress and feel in competitive sport.