Jisoo explores a futuristic universe in self-portrait’s new A/W 2025 campaign, blending classic elegance with generative technology and visual innovation.
Self-portrait once again chooses Jisoo as the face of its Autumn/Winter 2025 campaign, this time transporting her to a completely different world: a future imagined by artificial intelligence. After exploring 1960s aesthetics in its Pre-Fall collection, the brand, led by Han Chong, now embraces a futuristic vision in which the South Korean singer and actress navigates digitally generated urban landscapes that look as though they belong to another planet.
Photographed by Drew Vickers, the campaign features striking images of Jisoo wearing key pieces from the collection: white lace minidresses, grey wool jumpsuits, belted knit leggings, and black bouclé jackets — all styled with a selection of micro and mini bags that elevate the looks to the next level.
“Jisoo has a natural presence that doesn’t need to be exaggerated. Her community connects with every story we create together,” explained Han Chong, founder of the brand.
Jisoo also expressed her excitement about this innovative experience: “We shot both campaigns on the same day in front of a green screen. Seeing how they were transformed into two completely different worlds was fascinating,” she said. “I had never worked with this kind of technology before, and the result is truly unique.”
The campaign reinforces the bond between Jisoo and self-portrait, showing how fashion can transcend physical boundaries and step into a new creative era.
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