My Devotion Eau de Parfum Intense: Dolce & Gabbana elevates the art of fragrance with Katy Perry as muse

Dolce & Gabbana unveils a new edition of its iconic perfume, with Katy Perry embodying the essence of deeply intimate luxury.

Dolce & Gabbana writes a new chapter in its olfactory story with the launch of My Devotion Eau de Parfum Intense, a fragrance that transcends romance to pay tribute to self-love, authenticity, and inner strength. And it does so with a remarkable ambassador: Katy Perry, once again embodying the spirit of the Devotion line in a campaign that radiates Mediterranean beauty and personal magnetism.

Following the success of the original perfume, this new intense version delves into universal yet deeply personal values: fidelity to oneself, passion for what one loves, and the celebration of individual identity. A perfumed manifesto housed in a glossy pink lacquered bottle crowned with the maison’s emblematic golden Sacred Heart.

Filmed on the coast of Capri, the visual campaign starring Katy Perry and Michele Morrone recreates a tale of spontaneous attraction under the golden Mediterranean light. She, with effortless elegance, steps onto the pier among fishing boats, orange blossoms and music. He, a local fisherman, embodies the island’s serene magnetism. What begins with a glance transforms into a connection that vibrates through the entire night.

Created by master perfumer Olivier Cresp, the fragrance opens with notes of pear blossom and cassis, unfolds into a luminous floral heart of peony and orange blossom, and rests on a gourmand base of Madagascan vanilla, amber woods and ambrox. The result is a floral-gourmand symphony that is profoundly feminine, warm, and sophisticated.

Available in 50 ml and 100 ml formats, My Devotion Eau de Parfum Intense becomes not only a collector’s piece that adorns the dressing table but also tells a story: that of a woman who chooses herself. Once again, Katy Perry reaffirms her bond with the brand and establishes herself as the face of a narrative that unites fashion, beauty, and emotion.

With this creation, Dolce & Gabbana does more than scent—it inspires. And proves that true devotion begins with oneself.