Timberland celebrates authenticity with ‘Advice of an Icon’, its new global campaign

Timberland’s new global campaign, ‘Advice of an Icon’, brings together Spike Lee, Skepta and Kiko Mizuhara in a tribute to authenticity.

Madrid, 9 September 2025 – The iconic Timberland once again sets the tone in fashion with the launch of its international campaign ‘Advice of an Icon’, a concept that reaffirms the brand’s commitment to authenticity and innovation. More than five decades after the Original Yellow Boot™ became a symbol of resilience, the American label takes a step further by uniting three cultural forces who embody the strength and determination of its legacy: Spike Lee, Skepta and Kiko Mizuhara.

Each of them brings their own unique vision. Legendary filmmaker Spike Lee infuses his provocative signature into a series of powerful, unfiltered portraits, reminding us that ethics and perseverance are the foundation of true success. British musician Skepta, who propelled grime to global stages while conquering the fashion world, reinforces the idea that ambition only has meaning when paired with responsibility to the community. Meanwhile, model and actress Kiko Mizuhara, renowned for her boundary-pushing style, champions the freedom to be oneself and the importance of staying true to personal authenticity.

Through the lens of photographer Gabriel Moses, celebrated for his narrative-rich and colour-driven compositions, the campaign’s visual identity is elevated into a series of timeless images. As Maisie Willoughby, Timberland’s Marketing Director, explains: “This campaign is a tribute to personal expression and to the craftsmanship that has made us a benchmark in style and urban culture around the world.”

The Original Yellow Boot™ reasserts itself as the beating heart of Timberland—not only an essential fashion statement, but a symbol of character, courage and style that transcends generations.