The French maison introduces the new LV Crayon, a lip liner designed by Pat McGrath that blends innovation, precision and Louis Vuitton’s signature luxury.
Louis Vuitton continues to strengthen its presence in the beauty industry with the latest addition to La Beauté Louis Vuitton. Following the successful debut of its lipsticks, lip balms and eyeshadow palettes, the French maison now introduces the LV Crayon, the first lip liner in the brand’s history, created under the creative direction of legendary makeup artist Pat McGrath.
The launch marks another important milestone in the evolution of Louis Vuitton’s beauty collection, reinforcing the house’s ambition to bring its renowned craftsmanship and savoir-faire into the world of luxury cosmetics. Inspired by the iconic Louis Vuitton Monogram, the new lip liner combines an elegant design with an advanced formula developed to deliver exceptional precision and effortless application.
For Pat McGrath, the lip line has always been the foundation of every makeup look. The Creative Director of La Beauté Louis Vuitton believes that defining the lips is essential for creating balance and structure, which is why she set out to develop a product that offers professional performance while remaining intuitive enough for everyday use.
The LV Crayon features a lightweight, creamy texture that glides smoothly across the lips while delivering rich, even pigmentation. Enriched with peptides, the formula helps create the appearance of fuller lips while enhancing the natural contours with long-lasting colour and a comfortable finish.
The collection includes ten carefully curated shades, designed to complement a wide range of skin tones and beauty styles. From understated nude hues to bold burgundy and deep red tones, the palette allows wearers to create everything from natural everyday looks to more dramatic evening makeup. Standout shades include 190 Beige Atlas, ideal for a refined minimalist finish, and 896 Monogram Rouge, an intense statement colour that reflects the maison’s timeless elegance.
One of the defining features of the LV Crayon is its versatility. Beyond outlining the lips, Louis Vuitton recommends using the liner as a base to enhance the longevity and intensity of both the LV Rouge lipsticks and LV Baume lip balms, making it an essential step in any luxury beauty routine.
With this latest launch, Louis Vuitton continues to expand La Beauté into a complete beauty universe, combining innovative formulas with elevated design. The LV Crayon perfectly embodies the maison’s philosophy of merging fashion, craftsmanship and modern beauty, offering a product that is as elegant to hold as it is effortless to wear.
