Jennie stars in Ray-Ban’s ‘Back to School’ campaign, reinventing the classic Aviator with new pink lenses that adapt to changing light.
Heading back to the classroom has never looked so stylish. Jennie fronts Ray-Ban’s new ‘Back to School’ campaign, proving that a great pair of sunglasses can become the defining piece of any outfit. The South Korean superstar lends her image to a collection that reintroduces one of the brand’s most iconic designs while giving it a fresh appeal for a new generation.
The campaign centres on the legendary Aviator, first introduced in 1937 and since established as one of the most recognisable eyewear designs in history. Its signature gold-tone metal frame, pilot-inspired silhouette and distinctive double bridge remain unchanged, but this latest version arrives with an innovative new twist.
The standout feature is the new Transitions GEN S lenses in the ‘Ruby’ colourway, which automatically adjust to changing light conditions. They remain clear indoors before transforming into a vibrant pink shade outdoors, creating a striking effect that is both practical and stylish.
For those who prefer to keep a subtle hint of colour throughout the day, Ray-Ban also introduces the Transitions Colour Touch Ruby lenses. Featuring a permanent soft pink tint, they offer an effortless way to elevate even the simplest outfits without being overpowering.
The collection is completed by the Aviator Optics, bringing the same confident, contemporary attitude to everyday prescription eyewear. Whether heading to class or exploring the city, Jennie proves that this timeless design works effortlessly in almost any setting.
