The Spanish sneaker brand embarks on a new chapter alongside Alexa Chung, introducing the innovative SEVEN designed by David Tourniaire-Beauciel.
From Alicante to the world: HOFF has just entered a new era. The Spanish footwear label has announced Alexa Chung as its new global ambassador while unveiling the SEVEN, a model that marks a turning point in its aesthetic identity.
The creative shift comes under the direction of David Tourniaire-Beauciel, the brand’s new artistic director, renowned for his work at Maison Margiela, Givenchy, Ferragamo and Balenciaga, where he created iconic designs such as the Triple S and the first sock sneakers. This time, the French designer embraces a vision that fuses boldness, softness and contemporary sophistication. “The SEVEN revive the nostalgia of volume while translating it into organic lines and radically modern comfort,” the brand explains.
The collection is available in four shades — from slate grey, lavender and beige to pure black. Its rounded, almost sculptural silhouette combines with an enveloping sole that reimagines the chunky aesthetic of the 2010s with a refined, modern sensibility.
Bringing Alexa Chung on board — a style icon for over a decade — strengthens the brand’s new direction. With recent campaigns for Burberry, Zara and Ludovic de Saint Sernin, the British creative continues to embody that unmistakable mix of elegance, irony and authenticity that resonates with a new generation of consumers. “If anyone can convince us to try a new silhouette, it’s her,” reads one comment on social media.
Now available on HOFF’s official website, the SEVEN marks a fresh chapter for the brand as it sets its sights on becoming a global design reference — all while preserving its Mediterranean soul.
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