Kendall Jenner and Set Active unveil ‘The Playbook’, a limited-edition capsule that blends sporty fashion, leisure and social culture under the 818 Tequila label.
818 Tequila, the brand founded by Kendall Jenner, has joined forces with Set Active to launch ‘The Playbook’, a limited-edition capsule designed as the ultimate weekend uniform for game days. The collaboration merges Set’s sporty aesthetic with 818’s distinctive colour palette, offering a modern wardrobe that blends fashion, leisure and social culture.
The collection includes pieces from Set Active’s Formcloud line such as the Cloud Training Bra, Cloud Tribute Tank, Cloud Shorts and Cloud High-Rise Leggings, along with exclusive versions of the brand’s staples like the Set Staple 818 Crewneck, Boyfriend T and Set x 818 socks. Each garment is designed for easy transitions — from early gatherings to post-match plans.
Before its official release, ‘The Playbook’ debuted at the Tailgate with 818 event in Dallas during the UT Austin vs Oklahoma game, powered by Uber Eats. The pop-up offered a first look at the collection in a vibrant, lively atmosphere. “We wanted to capture the fun and energetic spirit of tailgating, and working with Set Active allowed us to bring that vision to life with a modern, effortless take on game-day style,” said Kendall Jenner.
‘The Playbook’ officially launches on Wednesday at setactive.com, aiming to position itself as a fusion of sport, style and contemporary culture. The collaboration further strengthens 818 Tequila’s connection with fashion, following its partnership with Leset earlier this year for ‘The Cocktail Attire Collection’. Set Active, meanwhile, continues expanding its creative alliances, having previously worked with Ouai, Fig and Revolve.
