Anya Taylor-Joy shines this Christmas in Tiffany & Co.’s new global campaign — a celebration of love as the ultimate gift.
With a white satin ribbon as its guiding thread and the Tiffany Blue Box as a universal symbol of wonder, Tiffany & Co. unveils its 2025 holiday campaign under the tagline Love Is a Gift. The starring role naturally belongs to Anya Taylor-Joy, the brand’s global ambassador since 2021 and the face of several of its most iconic collections.
Directed by Jonas Lindstroem and photographed by Carlijn Jacobs, the campaign embraces a cinematic approach to portray moments of emotional giving, moving through scenes in New York, London, and Tokyo before returning to the legendary Fifth Avenue Landmark. In each setting, Anya Taylor-Joy presents the signature Tiffany Blue Box, embodying different expressions of affection — romantic, familial, and self-love.
The actress wears standout pieces from the Tiffany HardWear, Lock, T, and Knot collections, as well as dazzling creations from the Bird on a Rock series, one of this season’s highlights. The result is an intimate and sophisticated atmosphere that reinforces the campaign’s central message: love is the most precious gift of all.
The film closes with Taylor-Joy’s voice reminding us that “whether shared with others or with ourselves, love, in all its forms, is the most valuable gift there is.”
The campaign will be featured across digital platforms and social media, cementing Tiffany & Co. as the ultimate destination for meaningful gifts this festive season.
