Miu Miu hosts exclusive London event with Amelia Gray as guest curator

Miu Miu brings back its Select concept to London with Amelia Gray, blending luxury, fashion and art in an exclusive event experience.

Miu Miu returns to London this month with a new edition of its acclaimed Select concept, an experience that blends fashion, community and creativity. Model Amelia Gray will headline the event, taking place on 25 November at the brand’s New Bond Street flagship, newly refurbished for the occasion.

During the event, Gray will unveil her personal selection of pieces from the Holiday 2025 ready-to-wear and accessories collection, available for a limited time both in-store and online. Each item will include a hand-signed tag by the model and come packaged in exclusive Miu Miu Select boxes and bags designed for this edition.

The London showcase will kick off a series of international activations running from 26 to 30 November in Madrid, Melbourne and at the brand’s Rue du Faubourg Saint-Honoré boutique in Paris, reinforcing the global reach of the project.

The New Bond Street space, reopened in June, combines the feel of a literary salon, an independent cinema and a private Mayfair members’ club. Decorated with Lake Como silks in shades of pale blue, pistachio and acid yellow, it offers an immersive 7,500-square-foot experience featuring all of the brand’s lines — ready-to-wear, bags, shoes, leather goods and eyewear.

Created in 2019, Miu Miu Select represents a modern vision of fashion built around individuality and personal curation. Since its debut with Georgia May Jagger, the project has featured personalities such as Lila Moss, Emma Corrin, Sydney Sweeney, Coco Gauff, Gigi Hadid, Chloë Sevigny, Emily Ratajkowski, Poppy Delevingne, Alexa Chung, Lotta Volkova and Momo from Twice.

With Amelia Gray leading this new chapter, Miu Miu reinforces its position as one of the most influential voices in the contemporary dialogue between luxury, art and youth.