Defiant romanticism, provocative denim and female power define Miss Sixty’s vision for Spring/Summer 2026, with Bella Hadid cast as a contemporary Marie Antoinette—bold, self-assured and fully in control of her own narrative.
The revival era continues, but with a far sharper edge. Miss Sixty unveils its SS26 campaign starring Bella Hadid as its unquestioned protagonist, reimagined as a modern Marie Antoinette not through decadence, but through power, provocation and aesthetic rebellion. Shot by Gabriel Moses, the campaign confirms the brand’s renewed creative momentum following its return to the international fashion spotlight.
Rather than offering a literal historical reading, the figure of Marie Antoinette is redefined as a symbol of female influence and resistance to the established order. In this context, Bella Hadid embodies a queen of the present: confident, disruptive and fully aware of image as a tool of cultural power. The campaign rejects nostalgic romanticism in favour of tension between the classical and the contemporary.
The Miss Sixty SS26 collection is built around denim as its core language. Low-rise jeans, distressed finishes and deliberately imperfect constructions are paired with romantic details such as ribbons, bows and pink leather, creating a direct clash between femininity and grunge attitude. The result is an aesthetic that embraces sensuality without refinement—an act of disobedient elegance designed for the new global it-girl.
The campaign’s visual universe expands with references to the fable The Princess and the Pea, placing Hadid among layers of mattresses in what the brand describes as a “rococo wasteland”. This staging amplifies themes of excess, fragility and symbolic power, bridging historical imagery with contemporary fashion iconography.
With this proposal, Miss Sixty cements its repositioning for 2026: a brand that looks to its Y2K heritage without repetition, favouring a strong, feminine and confrontational visual narrative. Bella Hadid, once again, acts as a cultural catalyst, reinforcing why she remains one of the most influential figures in fashion today. The campaign presents not just a collection, but an attitude—romantic, playful and dangerously self-confident.
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