Karol G enters a new chapter as Reebok’s global brand ambassador, blending sportswear heritage, timeless style and modern cultural influence.
Karol G adds another milestone to her international career as she is announced as the new global brand ambassador for Reebok, marking the beginning of a multi-year partnership that signals a fresh chapter for the iconic sportswear label. The collaboration launches with the campaign ‘Born Classic. Worn for Life.’, a statement that celebrates enduring design through a modern lens.
At the heart of the collection is Reebok Classics, with the reintroduction of Garment Leather as a key material. The fabric brings a subtle vintage sportswear feel, reinforcing the timeless appeal of the brand’s most recognisable silhouettes while grounding them firmly in the present.
In the campaign imagery, Karol G showcases updated versions of signature models including Club C 85, Workout Plus, Freestyle Lo and Classic Leather, styling them with sportswear and lifestyle looks that reflect her confident, expressive identity and global influence.
Speaking about the collaboration, the artist described the partnership as a meaningful full-circle moment in her career, highlighting her long-standing personal connection to the brand and her appreciation for authenticity and heritage in fashion. For Karol G, joining the Reebok family represents more than fronting a campaign — it is about contributing to a legacy rooted in culture, individuality and self-expression.
The new Reebok Classics collection will be available from 18 February, reinforcing a vision that balances functionality, design and lasting style. With Karol G at the forefront, Reebok strengthens its connection with a new generation while reaffirming the power of classics reimagined for today.
-380x380.webp)
