Maybelline New York introduces Lash Sensational Body, a mascara designed to lift, curl and define lashes with long-lasting structure and a refined finish.
The eyes are once again at the centre of everyday makeup, and Maybelline New York makes it official with the launch of Lash Sensational Body, a new mascara created to work from the root and redefine lash curl, volume and shape with a buildable, polished effect.
Designed for those seeking a visible lifting effect without sacrificing natural movement, Lash Sensational Body lifts lashes from the base, adding definition and body for up to 24 hours. The result adapts to every style: one coat delivers a clean, effortless look, while additional layers intensify the gaze without clumping or stiffness.
One of the key innovations lies in the Body Curve brush, a flexible, hourglass-shaped applicator that follows the natural lash line. Its ergonomic design allows for precise application, curling and separating each lash while distributing the formula evenly from root to tip. The process feels intuitive, ensuring a smooth finish even on shorter or straighter lashes.
The deep black formula features a silky texture developed for long wear. It resists smudging, transfer and humidity, maintaining curl and volume throughout the day — even under sweat or moisture. This makes it a reliable essential that moves seamlessly from morning to night, fitting effortlessly into a daily beauty routine.
Beyond performance, Lash Sensational Body aligns with a broader shift in beauty: makeup built layer by layer, without excess. In a moment where well-executed natural looks dominate, this mascara responds to a more considered approach to eye makeup — defined, structured and intentional.
And when it comes to iconic eyes, Gigi Hadid knows a thing or two. A long-time face of Maybelline New York, the model makes it clear: if impactful lashes are the goal, this is the mascara to reach for. No, not everyone will look exactly like her — but starting with the same mascara certainly helps.
Why Lash Sensational Body is set to become your new go-to mascara
• Lift from the root: raises lashes from the base and helps maintain curl for hours.
• Buildable volume: intensity can be layered to suit different makeup moods.
• Body Curve brush: flexible and ergonomic, curls, defines and separates each lash naturally.
• Silky, long-lasting formula: smudge-resistant and sweat-proof, keeping lashes defined all day.
With Lash Sensational Body, Maybelline New York reinforces its position as a global leader in accessible, high-performance makeup — proving that lifted, defined and long-lasting lashes don’t require complexity, just the right mascara.
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