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The British house unveils The Trench: Portraits of an Icon, a campaign celebrating the iconic Burberry trench coat with global figures including Kendall Jenner and Teyana Taylor.
Burberry strengthens its legacy with the launch of The Trench: Portraits of an Icon, an ambitious campaign bringing together 23 personalities from film, music, sport and fashion to reinterpret one of the house’s most emblematic garments: the trench coat. Among the standout names are Kendall Jenner, Teyana Taylor, Kate Moss, Jonathan Bailey, Kid Cudi and Rosie Huntington-Whiteley, forming an intergenerational cast that bridges tradition and modernity.
Photographed by Tim Walker in a series of black-and-white portraits, the campaign focuses on individual expression. Turned-up collars, loosely fastened belts and shifting silhouettes reveal how each personality adapts the trench to their own identity. Chief Creative Officer Daniel Lee describes the project as an open dialogue between the garment and those who wear it.
The initiative also includes a documentary short set to music by Blur, positioning the trench within a contemporary British cultural landscape. This perspective connects to the brand’s 170-year history and to the invention of gabardine by Thomas Burberry in 1879, a revolutionary fabric that transformed outerwear by combining weather resistance with freedom of movement.
The campaign further introduces an expanded Heritage Collection, featuring classic silhouettes such as the Kensington, Waterloo and Chelsea, alongside new additions including the cropped Mayfair design. Crafted in England using organic cotton and lined with the iconic House Check, the new styles also appear in tropical gabardine in pale sugar pink, stone beige and graphite grey.
With activations across London, Tokyo, Seoul and New York, Burberry reaffirms that the trench is not merely a garment, but a cultural symbol in constant evolution.
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