The model expands her partnership with Miss Sixty by launching a new capsule collection inspired by Y2K aesthetics, vintage denim and her personal archive.
After spearheading Miss Sixty’s return for the SS25 season, Bella Hadid takes her relationship with the brand to the next level with the launch of a capsule collection created in direct collaboration. The debut took place during Milan Fashion Week, cementing a partnership that blends nostalgia with strategic commercial vision.
The collection draws from the model’s personal archive and her emotional connection to the aesthetic that shaped her adolescence. Inspired by vintage silhouettes, early 2000s cuts and an unmistakably Y2K attitude, the line reintroduces low-rise jeans, flared legs, fitted crop tops and body-hugging shapes. Each piece, however, carries Hadid’s contemporary stamp, offering a sharper and more refined interpretation.
Denim sits at the heart of the collection. Rather than functioning as a simple fabric, it is positioned as structure and visual language. Jeans become foundational wardrobe pieces, enhanced by signature Miss Sixty details such as ruby-red buttons, metallic accents and the iconic 60 star motif.
To strengthen the narrative, Miss Sixty appointed Bella Hadid as co-creative director of the campaign. Working alongside photographer Yasmine Diba, they recreated a surrealist 1990s shopping mall environment, drawing cinematic inspiration from ‘Mean Girls’ and ‘Jennifer’s Body’. The result balances nostalgia, irony and a self-assured aesthetic aligned with Hadid’s identity.
With this capsule, Bella Hadid and Miss Sixty reaffirm the commercial power of the 2000s revival and solidify a strategy that connects fashion, generational memory and global positioning.
