Ryan Gosling chooses TAG Heuer for the premiere of ‘Project Hail Mary’ and his global press tour

Ryan Gosling wears a TAG Heuer Carrera Chronograph Seafarer at the London premiere of ‘Project Hail Mary’ during his worldwide promotional tour.

Ryan Gosling has begun the international promotional tour for his new film ‘Project Hail Mary’ with a red-carpet appearance in London that did not go unnoticed. The actor, who is also an ambassador for TAG Heuer, attended the premiere wearing the recently unveiled TAG Heuer Carrera Chronograph Seafarer, a timepiece that blends horological heritage with contemporary design.

The model chosen by Gosling stands out for its maritime-inspired aesthetic, a subtle reference to Heuer’s rich history and its legacy of innovation in Swiss watchmaking. With a refined vintage feel and an elegant presence, the Carrera Chronograph Seafarer emerges as a watch suited both to the red carpet and to those seeking a timepiece with classic character and a modern spirit.

The actor’s appearance in London marks the beginning of a global promotional tour for the film, one of the most anticipated science-fiction releases of the year. Earlier this week, Gosling also appeared as host on the iconic American programme ‘Saturday Night Live’, further boosting the film’s media presence.

The international tour will continue with several key premieres: Paris on 11 March, Mexico City on 12 March, and New York on 18 March, where the actor will continue to appear alongside TAG Heuer pieces, reinforcing his connection with the watchmaking house.

The relationship between the actor and the brand also extends into the film itself. In ‘Project Hail Mary’, the character played by Ryan Gosling uses the TAG Heuer Connected Calibre E5, a smartwatch integrated into the narrative as a key tool during a high-stakes scientific mission against time.