Actor Jacob Elordi is named the new ambassador of ‘Bleu de Chanel’, the iconic men’s fragrance redefining contemporary elegance.
The Australian actor continues to expand his presence beyond cinema, strengthening his position within the world of luxury fashion. Jacob Elordi has now been announced as the new ambassador of ‘Bleu de Chanel’, one of the most recognisable fragrances from the French maison, further cementing his global influence and his connection to a modern vision of masculinity.
From Chanel, the decision reflects Elordi’s ability to embody a contemporary masculinity that moves away from traditional codes, instead embracing individuality and self-expression. His growing presence across film and visual culture aligns with a reinterpreted form of classic elegance, updated through a more current perspective.
The actor himself highlighted the link between the fragrance and cinema: “‘Bleu de Chanel’ has a strong connection with film. The directors and actors who have collaborated with the house before me are people I deeply respect and admire. To be part of this legacy is an honour.”
As for the scent, Bleu de Chanel is defined as a woody-aromatic composition that balances freshness with depth. It opens with vibrant citrus notes such as grapefruit and lemon, combined with mint and pink pepper, creating an energetic first impression. As it develops, the fragrance reveals a more complex heart with ginger, nutmeg and jasmine, before settling into a warm, sensual base of incense, cedar, vetiver, sandalwood, patchouli, labdanum and white musk.
Created by Jacques Polge, the fragrance has become a benchmark within Chanel’s men’s universe, precisely because of its ability to balance intensity and sophistication without falling into predictability.
Priced at €104, the perfume is now available through the brand’s official website, reinforcing its status as a staple of contemporary luxury.
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