Ariana Grande revives the ‘Dangerous Woman’ era with r.e.m. beauty’s new collection

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Ariana Grande celebrates the 10th anniversary of ‘Dangerous Woman’ with a limited-edition beauty collection inspired by the album.

  • The artist revisits one of the most defining eras of her career through a beauty capsule filled with references to the album’s visual and emotional universe.


Ariana Grande is once again stepping back into one of the most significant chapters of her career. To mark the tenth anniversary of ‘Dangerous Woman’, the singer has unveiled a new limited-edition collection from r.e.m. beauty inspired directly by the visual and emotional world of the 2016 album.

The capsule includes four products that reinterpret the aesthetic of an era defined by duality, sensuality and the sophisticated darkness that shaped the original project. Among the launches are two new shades of the brand’s bestselling glosses, an exclusive eyeshadow palette and a lip mask accompanied by a collectible accessory inspired by the iconic ‘Dangerous Woman’ bunny mask.

As for the glosses, r.e.m. beauty introduces “Knew Better”, a plum-toned shade that reacts to the skin’s pH and transforms into a personalised fuchsia hue, alongside “Forever Boy”, a cool-toned mauve with a luminous pearlescent finish. Both belong to the Essential Drip Glossy Balm line, one of the label’s standout products, recognised for its glossy effect and hydrating formula infused with hyaluronic acid and fruit antioxidants.

The collection also features a special edition of the Sweet Dreams Eyeshadow Quad, created specifically for this collaboration. According to the brand, the shades are designed to reflect the duality present throughout the album, visually moving “from moonlight to midnight”.

The final launch is the Dangerous Woman Lip Mask, a treatment promising intense hydration with a sheer pink finish, complete with a collectible charm inspired by the emblematic bunny mask associated with the era.

With this collection, Ariana Grande not only revisits the aesthetic of one of her most influential albums, but also strengthens the emotional connection she maintains with the generation of fans who transformed ‘Dangerous Woman’ into a turning point in her career.

The collection will be available from 11 May through the official r.e.m. beauty website.