The Queen of Pop has officially been named Global Brand Ambassador for KIKO Milano, Italy’s leading make-up brand, the company confirmed on 8 June.
The campaign, titled ‘The KIKO Show’, was photographed by acclaimed fashion photographer Rafael Pavarotti and features a particularly special soundtrack: an exclusive remix of Madonna’s latest single, ‘Bring Your Love’, produced by Stuart Price, the artist’s long-time collaborator on albums such as ‘Confessions on a Dance Floor’ and the recent ‘Confessions II’.
Madonna, the New Face of KIKO Milano
According to the brand:
“The campaign celebrates a new era for KIKO Milano, one rooted in transformation. Madonna introduces us to the KIKO woman with a simple question: have you met KIKO? From there, we discover who KIKO is — the ultimate embodiment of Italianity. She’s playful. She’s impossible to ignore. She’s Italian. She’s global. As the story unfolds, dramatic smoke-filled silhouettes give way to powerful close-ups that celebrate the rich Italian DNA shared by Madonna and KIKO Milano. Both are bold and uncompromising.”
The announcement also coincides with a major commercial partnership between KIKO Milano and Macy’s in the United States. The collaboration officially launched on 6 June with the opening of new KIKO Milano retail spaces at the iconic Herald Square flagship store in New York City, as well as additional locations in Manhasset, New York, and Tysons Corner Centre, Virginia.
Madonna made a special appearance on the evening of 8 June during an exclusive launch event. The artist shared the spotlight with renowned DJ Honey Dijon, stepping behind the decks at a celebration that brought together leading figures from the worlds of fashion, beauty and entertainment.
