The Brazilian fashion insider reunites with FARM Rio for a colourful edit that celebrates personal expression, vibrant dressing and the spirit of Rio de Janeiro.
FARM Rio is bringing a fresh dose of Brazilian energy to the season with a new collaboration alongside fashion insider and content creator Vicky Montanari, who has curated a personal edit of the brand’s Summer 2026 collection. The partnership arrives as part of FARM Rio’s global AS CARIOCAS campaign and celebrates the vibrant, joyful approach to dressing that has become synonymous with both Montanari and her hometown of Rio de Janeiro.
Born and raised in Rio, Montanari has built a reputation for her instinctive approach to fashion, effortlessly combining bold colours, playful prints and unexpected styling choices. Her carefully selected edit reflects that philosophy, bringing together pieces she genuinely wears and styles in her everyday life.
For Montanari, the collaboration carries particular significance because her connection with the brand extends far beyond a traditional partnership. She first joined the FARM Rio team in 2016 while living in Rio, gaining an insider’s perspective on the company’s creative vision and distinctive identity. Even as her career evolved and she established herself as one of Brazil’s most recognisable fashion voices, her relationship with the brand remained strong.
Now, nearly a decade later, the collaboration feels like a natural reunion between two creative forces shaped by the same city and the same outlook on style. Reflecting on the journey, Montanari joked that if she could speak to her younger self in 2016, she would tell her that she would continue working with FARM Rio for years to come.
The edit showcases the essence of Summer 2026 fashion, blending versatile staples with statement-making pieces designed to bring personality into every wardrobe. Relaxed denim separates and graphic T-shirts offer effortless options for daily dressing, while colourful dresses introduce the bold prints and expressive silhouettes that have become signatures of the Brazilian label.
Accessories also play a central role throughout the collection. Among the standout pieces is the Flower Bag, a playful accessory that perfectly complements the season’s vibrant aesthetic. Montanari also demonstrates her styling philosophy by separating matching sets and wearing them in unexpected combinations, proving that versatility remains one of the most valuable elements of a modern wardrobe.
At the heart of the collection sits the Vicky Dress, a striking red design decorated with heart motifs that quickly became Montanari’s favourite piece. The connection was immediate, inspiring FARM Rio to name the dress after her.
“Choosing the Vicky Dress took about five seconds. It was love at first sight, just like the dress itself, full of hearts,” Montanari explained. She also revealed that the design reminded her of another dress she wore roughly a year earlier, one that made her feel particularly confident and beautiful.
