The BLACKPINKstar becomes the face of the new PUMA Speedcat Mule, a contemporary reinterpretation of one of the sportswear brand’s most iconic designs.
Rosé’s influence within the fashion industry continues to grow on a global scale. The BLACKPINK member leads the new campaign for the PUMA Speedcat Mule, the German brand’s latest release, reimagining one of its most recognisable silhouettes with a design tailored for summer and modern everyday living.
Following the successful revival of the Speedcat line, originally inspired by the world of motorsport, PUMA now introduces a completely refreshed version that preserves the essence of the original model while embracing a far more relaxed approach. The new Speedcat Mule retains the sleek profile that made the classic design an icon but replaces the closed heel with an open-back construction, creating a more versatile and comfortable silhouette.
Fronted by Rosé, the campaign embraces a nostalgic yet sophisticated aesthetic. Set within a vintage-inspired interior, the imagery captures the artist in effortless styling that connects the footwear to everyday dressing without compromising the collection’s premium appeal. Her signature elegance brings authenticity to a campaign centred on simplicity, functionality and timeless design.
For this updated model, PUMA has modernised the silhouette with a smooth leather upper enhanced by subtle ruched detailing that adds texture and visual depth. Traditional laces have been removed in favour of discreet elastic forefoot straps, creating a cleaner profile while allowing the shoe to slip on with ease.
The open-heel construction makes the Speedcat Mule an ideal choice for warmer months, maintaining the collection’s sporting DNA while introducing the effortless appeal of a contemporary mule. The balance between comfort and refined design allows the shoe to transition seamlessly from urban styling to more relaxed summer wardrobes.
The collection will be available in four carefully curated colourways: Black, Burgundy, Coffee Brown and Cream. The black edition remains the closest to the spirit of the original Speedcat, while burgundy and coffee brown introduce richer, more sophisticated seasonal alternatives. Meanwhile, the cream version offers a lighter, versatile option perfectly suited to summer dressing.
The launch further expands the revived Speedcat family, which has enjoyed renewed popularity in recent months with the return of the original silhouette alongside reinterpretations such as the Speedcat Ballet and Speedcat Wedge. With the Speedcat Mule, PUMA once again demonstrates its ability to reinvent its archive for a new generation, blending heritage performance design with contemporary fashion while preserving the unmistakable identity that has made the Speedcat one of the brand’s defining silhouettes.
