Hailey Bieber showcases SKYLRK’s new wired headphones, an eye-catching illuminated design that expands Justin Bieber’s growing technology universe.
SKYLRK continues to move beyond fashion as it prepares a new launch designed to strengthen its presence in the consumer technology market. The label founded by Justin Bieber has offered a glimpse of a striking pair of glowing wired headphones, with Hailey Bieber providing one of the first previews of the accessory ahead of its official unveiling.
The model shared several images on Instagram revealing the design of the new SKYLRK headphones, which have yet to be released commercially. Their most distinctive feature can be found in the earbuds themselves, which incorporate built-in lighting and glow while being worn.
The first versions shown come in vivid shades of green and blue, transforming a traditionally functional device into an accessory designed to attract attention. SKYLRK appears to be applying a familiar strategy from its fashion collections to the audio world: turning everyday objects into instantly recognisable pieces through distinctive shapes, colours and visual details.
The design is particularly interesting because it brings back wired headphones at a time when wireless devices dominate the market. Rather than attempting to conceal the cable or compete directly with the minimalist aesthetic of other technology products, the brand embraces it as part of the headphones’ identity.
Hailey Bieber is not the only high-profile figure to have been seen wearing the accessory. Kylie Jenner has also appeared with a neon green version, suggesting that SKYLRK may be circulating early units among people within Bieber’s close circle before launching a more conventional promotional campaign.
This approach allows the product to begin appearing organically across social media and generate curiosity without the company having to reveal all the details immediately. For now, SKYLRK has not announced a price, technical specifications or release date, meaning the headphones remain an early preview of what the label’s technology division is preparing.
The decision to use a wired format does not appear accidental either. Wired headphones have regained visibility in recent years thanks to celebrities and street-style figures who have embraced them as a deliberately simple alternative to wireless models. Their slightly nostalgic appearance also fits perfectly with the return of numerous style codes associated with the 2000s.
SKYLRK gives that trend an unexpected twist through illumination. The result combines seemingly retro technology with a futuristic appearance, positioning the device somewhere between a fashion accessory and an audio product.
The new headphones also fit into a much broader transformation taking place at SKYLRK. Although the project initially focused primarily on clothing, trainers and eyewear, it has gradually expanded into technology with products including portable speakers, chargers and a range of mobile phone accessories.
