Lily Allen reunites with Intimissimi for Autumn Winter 2026, bringing her distinctive British style to the Italian brand’s signature lingerie.
Lily Allen is continuing her relationship with Intimissimi, returning as an ambassador for the Italian lingerie house in its new Autumn Winter 2026 campaign. Following their collaboration earlier this year, the singer, songwriter and West End star steps back in front of the camera to showcase a collection where delicate lace, luxurious silk and sophisticated colours redefine everyday lingerie.
Photographed by Mel Bles, the campaign places Allen in an intimate setting that allows the garments and their intricate details to take centre stage. Rather than relying on an elaborate backdrop, the imagery focuses on the relationship between the body, the fabrics and the understated confidence that has become central to Intimissimi’s visual identity.
At the heart of the campaign is the brand’s emblematic Pretty Flowers collection, presented alongside pieces from its premium silk range. Allen wears designs in an elegant palette dominated by navy blue and ivory, combining floral lace with a crisp white silk shirt to create a polished interpretation of lingerie that can extend beyond the traditional bedroom wardrobe.
The images reinforce the idea that underwear can form part of a broader personal style. Lace appears alongside fluid silk, while carefully constructed bras are treated not simply as hidden foundations but as garments capable of becoming visible elements within an outfit.
The new campaign also strengthens the partnership between Lily Allen and Intimissimi, which began with the brand’s Spring Summer 2026 season. From the outset, the collaboration brought together the Italian company’s expertise in lingerie craftsmanship and the performer’s unmistakably British approach to fashion.
Allen has spent years developing a wardrobe characterised by contrasts. Feminine silhouettes can sit alongside sharper pieces, while playful references frequently appear next to more polished styling. That ability to move between different aesthetics makes her a natural fit for a campaign built around sensuality without sacrificing personality.
For Autumn Winter 2026, Pretty Flowers takes a particularly prominent role. The range includes seven different bra styles, designed to accommodate a variety of bust shapes, support requirements and individual preferences. Rather than presenting one silhouette as universally suitable, the collection focuses on providing different constructions while maintaining the same recognisable floral aesthetic.
Allen has already identified her personal favourite. “I chose my favourite balconette bra, the Sofia; its shape and structure offer the best support without compromising on style,” she explained.
Her choice highlights one of the central ideas behind the collection: balancing aesthetics with functionality. The Sofia balconette bra combines structured support with delicate detailing, reflecting Intimissimi’s approach to creating lingerie intended to feel considered both visually and practically.
Colour is another important element of the season. The collection includes classic shades such as navy blue, cream, black, red and dark brown, providing versatile options designed to remain relevant beyond a single fashion cycle.
