Camila Cabello has been named Tommy Hilfiger’s new global ambassador, fronting the launch of the brand’s new ‘Freedom’ Eau de Parfum.
Camila Cabello is adding another major project to her growing presence in the worlds of fashion and beauty. The singer has been named Tommy Hilfiger’s new global ambassador, making her debut in the role as the face of the campaign for ‘Freedom’ Eau de Parfum, the brand’s first new women’s fragrance in more than a decade.
The launch marks a new chapter for Tommy Hilfiger’s fragrance division and sees the brand enter the clean amber category for the first time. The fragrance was created by perfumers Honorine Blanc and Alexandra Monet, with a composition designed to combine floral notes with a warmer base.
‘Freedom’ opens with lychee and dew-covered florals, followed by a heart of magnolia blossom before settling into a base of blue vanilla. The bottle also draws inspiration from Tommy Hilfiger’s archives, featuring a triangular silhouette, a substantial glass base and a red cap decorated with the brand’s monogram.
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The campaign, directed by Gordon von Steiner, sees Cabello dressed entirely in Tommy Hilfiger’s signature red as she performs her own version of Queen’s ‘I Want to Break Free’.
Built around the tagline ‘Make Every Moment Yours’, the campaign explores ideas of freedom, authenticity and self-expression, concepts the brand also connects with its decision to choose Cabello as its new global ambassador.
The appointment further strengthens Tommy Hilfiger’s long-standing relationship with music, which has played an important role in the brand’s identity and campaigns for decades. For Camila Cabello, the partnership represents another significant expansion of her presence within the fashion and beauty industries.
‘Freedom’ Eau de Parfum is priced at €79 in Spain and is now available through Tommy Hilfiger’s website.
