Irina Shayk stars in Hunza G’s sun-soaked Resort 2027 campaign, bringing metallic swimwear, daring silhouettes and unmistakable 2000s glamour to Ibiza.
Irina Shayk is taking the glossy, unapologetically sexy aesthetic of the 2000s back to the Mediterranean as the face of Hunza G’s Resort 2027 collection. Photographed under the Ibiza sun by Davit Giorgadaze, the model and actress leads a campaign built around metallic finishes, daring cuts and swimwear designed to move effortlessly from the pool to sunset drinks.
Created under the direction of Hunza G founder and creative director Georgiana Huddart, the collection revisits the confidence and glamour associated with the early 2000s without simply recreating the decade. Instead, familiar references are filtered through the British brand’s distinctive approach to colour, texture and body-conscious silhouettes.
Huddart had wanted to collaborate with Shayk for years, making Resort 2027 the ideal opportunity to bring their respective worlds together. The model’s powerful presence fits naturally with a collection that celebrates confidence while retaining the relaxed quality associated with holiday dressing.
At its heart is Hunza G’s instantly recognisable Crinkle fabric, which has been updated with a new Zebra Jacquard treatment. Texture remains central, but this season it is accompanied by a richer sense of shine. Metallic jade, terracotta and graphite introduce a reflective finish that reinforces the collection’s nostalgic mood while giving the pieces a contemporary edge.
Another highlight is the return of the Monica Bikini, one of the brand’s signature designs. Reimagined in Metallic Cocoa, the silhouette also arrives as a one-piece, expanding one of Hunza G’s most recognisable styles into a new category.
Resort 2027, however, extends well beyond traditional swimwear. Sports-inspired fabrics are transformed into a mini skirt, shorts and a mini dress in navy and red, creating pieces intended to work away from the beach. The result reflects an increasingly blurred boundary between swimwear, ready-to-wear and holiday wardrobes.
