Kaia Gerber and musician Dev Hynes front the new JW Anderson x UGG collaboration, combining sculptural design, cosy textures and effortless winter style.
Kaia Gerber is embracing a softer side of winter fashion as the face of the new JW Anderson x UGG collaboration. The American model stars alongside British musician Dev Hynes in an intimate campaign that celebrates everyday comfort, contemporary design and the growing appeal of understated luxury.
The partnership brings together two distinctive approaches to footwear. While UGG has built its reputation around soft sheepskin, suede and practical silhouettes, JW Anderson introduces its experimental design language, transforming familiar winter essentials into pieces with a more sophisticated, fashion-forward identity.
At the heart of the collection is a reinterpretation of the classic loafer, one of JW Anderson’s most recognisable footwear designs. Combined with UGG’s signature materials, the silhouette takes on a warmer, more relaxed character. The range also includes boots and slip-on shoes in earthy seasonal shades, offering versatile options for colder temperatures.
Photographed by twin sisters Tanya and Zhenya Posternak, the campaign moves away from traditional fashion imagery in favour of a quiet domestic setting. Gerber and Hynes appear immersed in everyday moments, creating an atmosphere that feels natural, intimate and effortlessly stylish.
Rather than relying on elaborate sets or dramatic styling, the photographs explore the relationship between clothing and personal space. The result reflects a wider movement towards relaxed luxury, where comfort and considered design coexist without compromising individuality.
The campaign also highlights pieces from JW Anderson’s latest ready-to-wear collection. Gerber and Hynes wear oversized argyle knitwear, structured leather outerwear and the label’s distinctive twisted denim, demonstrating how the new footwear can complement both casual outfits and more polished winter wardrobes.
For Gerber, whose personal style frequently balances minimalist staples with unexpected fashion pieces, the collaboration feels particularly fitting. Her presence reinforces the collection’s appeal to a generation increasingly interested in clothes that move naturally between home, work and social occasions.
Meanwhile, Dev Hynes brings a creative dimension to the project, reflecting the connection between fashion, music and contemporary culture that has long characterised Jonathan Anderson’s approach.
