Louis Vuitton celebrates Christmas 2026 with a campaign photographed by Oliver Hadlee Pearch, combining travel, nostalgia and the maison’s most iconic pieces.
Louis Vuitton once again transforms the festive season into an experience where fashion, imagination and the spirit of travel come together. The French maison unveils its Christmas 2026 campaign, a creative concept that revisits one of the most recognisable symbols of its heritage: the train. Through the lens of photographer Oliver Hadlee Pearch, the fashion house creates a cinematic world that turns the moments before departure into a celebration of reunions, memories and the excitement of embarking on a new adventure.
The story unfolds during the final five minutes before a grand train departs. In a classically inspired railway station, a clock marks the passing time while a pianist provides the soundtrack to emotional farewells. Around him, different scenes come to life: friends reuniting, children playing with miniature trains, travellers writing postcards and couples making their way across the platform amid laughter.
Oliver Hadlee Pearch’s photographs capture an atmosphere that is both nostalgic and sophisticated. Beneath an iron-and-glass structure, two women embrace as a Christmas tree illuminates the background and a vintage locomotive stands surrounded by steam. At their feet, a Monogram bag blends naturally into the scene.
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Another photograph features a model wearing a shearling aviator jacket and a white skirt, pushing a luggage trolley overflowing with Monogram and Damier Azur suitcases and accessories. Among the luggage, a cocker spaniel puppy adds a spontaneous touch to a composition that combines elegance with a playful sense of humour.
The Louis Vuitton Holiday 2026 collection brings together some of the house’s most recognisable designs. Highlights from the women’s selection include the Neverfull MM IO, Alma Soft, OTG Monogram MM and Side Trunk bags, accompanied by accessories such as the Bandana and Paris City headbands and the LV Sneakerina trainers.
The men’s collection features pieces including the Speedy 30 Surplus, Track Backpack Silktech, Steamer LV Touch and Trio Shadow, alongside Monogram Midnight belts and LV Trainer trainers. The selection is completed by fragrances such as Ombre Nomade, Imagination and Attrape-rêves, together with travel essentials including the Cruiser MM and Horizon Aluminum.
Beauty also takes centre stage with La Beauté Louis Vuitton, which introduces a reinterpretation of Monogram Rouge, a shade inspired by the combination of the house’s iconic Monogram canvas and its signature red. Among the new additions is LV Rouge Matte, presented in a lacquered case decorated with hand-painted Monogram flowers.
