Gucci goes global with its Cruise 2024 collection

Gucci blends its heritage with its vast global impact by presenting its Cruise 2024 collection in South Korea.

Showcased in the ceremonial courtyard of the 14th-century Gyeongbokgung Palace, located in the heart of Seoul, the luxury fashion brand seamlessly merges the sartorial history of the city into its latest offering. The collection thrives on juxtaposition, as sequined jackets forecast the future, while tinted glasses evoke a 2000s aesthetic alongside austere mid-length skirts. Elsewhere, librarian-inspired garments are adorned with abundant embellishments and paired with tailored closures crafted in crisp white technical fabric.

Meanwhile, ivory satin takes shape in the form of a long double-breasted vest, complemented by a detachable zippered arm cover and Kurt Cobain-inspired sunglasses. Monogram suits join glossy leather trench coats with windbreaker sleeves, while diving vests blend with flowing pink skirts. Sportswear is paired with delicate kitten heel shoes, while heavy gothic boots maintain the inherently rebellious tone of the collection.