K-pop star Hyunjin is set to make his debut in Versace’s Holiday 2023 campaign.
With the growing influence of K-pop in the fashion world, Versace has recently joined the trend by enlisting Hyunjin from Stray Kids as their new global brand ambassador.
In his new role, he will represent the celebrated Italian house at various events and feature in promotional imagery, starting with the highly anticipated Versace Holiday 2023 campaign, scheduled for release in November.
Prior to the official announcement, Hyunjin was present at Versace’s “La Vacanza” show in May, where the brand showcased its collaborative collection with Dua Lipa. The K-pop sensation also joined in the celebration of Versace’s Seoul pop-up opening earlier this month.
Donatella Versace, the label’s Chief Executive Officer, shared: “I am delighted that Hyunjin is joining the Versace family. I am constantly inspired by new voices defining culture around the world and for me, Hyunjin has great energy and creativity. I love his confidence and freedom of expression. He is a true Versace man.”
Hyunjin added: “I’m so excited to begin my Versace journey as a global ambassador and to create beautiful moments together. I am both inspired and honored to play a part in the house’s truly amazing heritage and that Donatella believes I have the Versace attitude. I’m filled with anticipation and can’t wait to experience the artistic synergy with her.”
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