Gigi Hadid dazzles with the opening of her luxurious cashmere flagship store, Gues in Residence, creating a warm oasis in NoHo.
NEW YORK, NY – October 19, 2023 – Supermodel and entrepreneur Gigi Hadid is taking her 100% cashmere brand, Guest in Residence, to new heights with the grand opening of her first flagship store in NoHo.
The stylish boutique, situated on Bond Street, showcases Hadid’s vision of creating a warm and inviting space where shoppers can not only discover her luxurious cashmere creations but also enjoy a cozy and welcoming atmosphere. In a recent interview with Women’s Wear Daily (WWD), Hadid revealed her inspiration for the store’s design, saying, “We wanted this to feel like someone’s living room. An easy place to shop, hang out, play chess in the back. It’s warm, it’s cozy, and it’s getting cold in the city, so come see us.”
Guest in Residence has rapidly gained global recognition thanks to its seasonal collections, exclusive collaborations, and pop-up shops. The brand’s growth has been driven by Hadid’s keen fashion sense and entrepreneurial spirit. Notably, Hadid partnered with LuisaViaRoma during Milan Fashion Week to unveil a limited-edition capsule collection with exclusive styles and color combinations, further enhancing the brand’s appeal. Additionally, future pop-up shops with prestigious retailers such as Selfridges and Bergdorf Goodman are planned, highlighting the brand’s versatility and universal appeal.
The flagship store opening marks a significant milestone for Guest in Residence, showcasing the label’s “timeless and gender-neutral” pieces that have captured the hearts of customers worldwide. Gigi Hadid’s emphasis on the importance of in-person shopping experiences is evident in the store’s design, as she believes that holding her luxurious cashmere creations in hand allows customers to fall in love with the brand.
Furthermore, Guest in Residence’s commitment to sustainability is a central aspect of its identity. The brand has launched a circular Take Back program, partnering with the Italian company Re-Verso to recycle cashmere pieces and reduce textile waste. Additionally, a partnership with the Sustainable Fibre Alliance ensures that cashmere is ethically produced with minimal environmental impact.
Gigi Hadid’s foray into fashion has been an embodiment of her vision of timeless luxury, sustainability, and a sense of community. With the NoHo flagship store, she has created a sanctuary for those who appreciate the beauty of cashmere in an environment that radiates warmth and hospitality. As the autumn season unfolds, Guest in Residence continues to establish itself as a brand synonymous with comfort, quality, and a touch of luxury.
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