SKIMS unveils ‘SKIMS Lab’ in a commercial aired during the Oscars red carpet

SKIMS dazzled at the Oscars with its commercial ‘SKIMS Lab,’ directed by Frank Lebon and starring Kim Kardashian exploring space fashion.

Last night, SKIMS caused a sensation with the premiere of its national commercial “SKIMS Lab” during the Oscars red carpet. Directed by Frank Lebon and produced by Wieden+Kennedy, the creative force behind iconic brands like Nike, McDonald’s, and Ford, the groundbreaking film unveiled an extraordinary SKIMS universe that captivated viewers’ imaginations.

Kim Kardashian, co-founder of SKIMS and chief creative officer, collaborated closely with Wieden+Kennedy and Lebon to bring this unexpected commercial to life. “Being our first campaign made for television, we really wanted to take viewers into the SKIMS universe and create a film about our brand story and obsession with product development in a witty and extravagant way,” says Kim Kardashian. The result was a testament to Lebon’s unique creativity and storytelling prowess, earning praise from Kardashian herself.

The bold concept features Kim Kardashian and the ‘Klones’ testing SKIMS products in a space laboratory, offering a unique and thrilling vision of the brand. This bold step reflects SKIMS’ constant innovation and commitment to unique creativity in fashion.