Kendall Jenner and Bad Bunny star in the new Gucci Valigeria campaign, sparking controversy by flying in commercial class.
The latest Gucci Valigeria campaign features Kendall Jenner and Bad Bunny photographed by Anthony Seklaoui. Kendall Jenner and Bad Bunny have once again joined forces for Gucci Valigeria’s latest campaign, taking their talent to the airport to showcase the luxury brand’s new offerings.
Launched on Thursday, the campaign under the creative direction of Sabato De Sarno, highlights the Gucci Savoy collection, distinguished by its striking fluorescent accents and a fresh twist on the brand’s iconic travel accessories. This marks the continuation of the duo’s collaboration with Gucci Valigeria, having first appeared in campaign imagery in October, also set against the bustling backdrop of an airport.
About the Campaign
The campaign is the work of artistic director Riccardo Zanola, photographer Anthony Seklaoui, and stylist Alastair McKimm. However, the campaign has sparked a wave of reactions on social media, especially directed at Kendall Jenner. Critics have criticized the supermodel for portraying herself flying in commercial class in the campaign, with comments suggesting that she would “never” engage in such a common mode of travel.
The juxtaposition of high fashion with the everyday setting of commercial air travel has certainly caught attention, stirring up controversy around the choices made for the campaign’s visual narrative.
Whether sparking debate or admiration, the collaboration between Jenner, Bad Bunny, and Gucci Valigeria continues to make headlines, merging the worlds of luxury fashion and pop culture in intriguing ways.
