Meghan Markle Introduces American Riviera Orchard: Her New Lifestyle Brand
Last month, thevsurprised many by unveiling her latest business venture via Instagram: American Riviera Orchard, a lifestyle brand. In a story shared on the project’s new Instagram account, Meghan, 42, is seen picking flowers and cooking to the tune of Nancy Wilson’s “I Wish You Love.”
Several of Meghan’s friends, including designer Tracy Robbins and socialite Delfina Blaquier, received numbered jars of strawberry jam from an exclusive batch of 50. The brand, not yet available to the public, is set to be officially launched this spring.
American Riviera Orchard will offer content on home, garden, food, and lifestyle, along with selling cookbooks and utensils. The name pays homage to her home in Santa Barbara, California.
This isn’t Meghan’s first foray into the lifestyle world; she previously ran the blog The Tig. The brand also marks Meghan’s return to social media after leaving her personal account upon joining the royal family. Despite having spoken about the toxicity of social media, she plans to use it for this new project.
