Gucci presents its Gucci Lido Summer 2024 collection, capturing the essence of the Italian summer with coastal elegance and relaxed luxury.
The luxury house of Gucci unveiled its latest Gucci Lido Summer 2024 collection, which encapsulates the essence of an Italian summer and celebrates coastal allure. Inspired by the charming beach clubs, or ‘lidos,’ that dot the picturesque coasts of Italy, this range is the brainchild of the brand’s Creative Director, Sabato De Sarno, vividly brought to life through the evocative photography of Anthony Seklaoui.
Gucci Lido is characterized by a spirit of escapism, blending spontaneity, vitality, and the pure joy of sun-kissed days with the salty sea breezes. The campaign portrays scenes of carefree exuberance at a quintessential destination pool party, promising memories that will linger long after summer ends. Among the stars of the campaign are Aboubakar Konte, Adele Aldighieri, Betty Schupp, Brando Erba, Gabriele Gherardi, He Cong, Jiahui Zhang, and Victoria Fawole. Styling was helmed by Alastair McKimm, with art direction by Riccardo Zanola, and casting direction by Piergiorgio Del Moro and Samuel Ellis Scheinman. Video direction by Marcell Rev.
The collection features a sophisticated range of swimwear and resort wear that merges luxury with comfort, perfect for the discerning traveler looking to embody the relaxed elegance of the season. Central to the campaign are new interpretations of Gucci’s iconic handbags, the Gucci Jackie and the GG Marmont, reimagined in raffia straw and canvas to complement the summer vibe. Colorful canvas accessories, like the Gucci Luce and Moon Side bags, infuse the collection with a playful spirit, while neon details on traditional motifs inject a contemporary touch.
To bring the Gucci Lido experience to life, the House is launching a series of pop-up stores in some of the world’s most famous tourist destinations, including Porto Cervo, Capri, the Hamptons, and Saint-Tropez. These pop-up stores offer an immersive opportunity for visitors to explore the vibrant pieces of the collection and experience Gucci’s renowned luxury firsthand.
From May 24th to 26th, Gucci will host an exclusive event at Hotel Il Pellicano, a luxurious retreat on the Tuscan coast, to further celebrate the collection. This private event will showcase the exquisite offerings of Gucci Lido and also highlight the art of Italian hospitality and the stunning beauty of the Mediterranean landscape.
Through Gucci Lido, Sabato De Sarno brings to the forefront a renewed vision of summer, rich in anticipation of warm breezes and vibrant days by the sea.
