BIMBA Y LOLA and MELISSA launch a vibrant Summer 2024 collection, combining boldness and sophistication in sustainable footwear and accessories.
This summer, BIMBA Y LOLA partners with the Brazilian brand MELISSA to create a must-have collection for 2024. Combining MELISSA’s boldness with BIMBA Y LOLA’s urban sophistication, this collaboration promises to be a highlight of the season.
Founded in 1979, MELISSA has established itself as a global leader in sustainable footwear, known for its innovative use of recyclable, vegan, and highly flexible Melflex® material. This commitment to sustainability and originality finds its perfect match in BIMBA Y LOLA, which brings a blend of femininity, versatility, modernity, and classicism.
The collection explores the unique DNA of both brands, presenting a capsule collection of four bags and three jelly “fisherman” sandals. The sandals, a fresh take on the iconic Possession model, promise innovation and comfort. They are available in three vibrant colors: iridescent blue, salmon, and black. Complementing the footwear is a multifunctional basket inspired by BIMBA Y LOLA’s archives, perfect for market visits, beach days, or any summer adventure. This playful yet elegant basket is available in black, lime green, pink, and blue, and features MELISSA’s signature tutti-frutti scent.
The campaign stars model Gabriela Brooks, captured by photographer Hedvig Jenning. Jenning’s bold and futuristic images perfectly convey the summer spirit and vibrant enthusiasm of the collection.
The MELISSA x BIMBA Y LOLA collaboration is more than a collection; it is a conscious style manifesto for the season. Celebrating fun, originality, and environmental commitment, this collection is designed for both urban and coastal adventures, encapsulating the optimism and joy that accompany summer.
-380x380.webp)
-380x380.webp)
