Gucci appoints Chinese actor Zhang Linghe as its new brand ambassador, highlighting its commitment to diversity and global innovation.
Luxury fashion house Gucci continues to expand its global influence with the addition of popular Chinese actor Zhang Linghe as its new brand ambassador. The brand, owned by Kering, announced this collaboration on Monday, emphasizing its commitment to merging haute couture with influential and diverse talents from around the world.
Zhang Linghe, who has captured hearts with his performances in popular television series, joins a prestigious list of celebrities representing Gucci’s unique aesthetic and innovative spirit. He made his acting debut in 2020 with leading roles in “Maiden Holmes” and “Sparkle Love”. His meteoric rise has been marked by standout performances in series such as “My Journey to You” and “Love Between Fairy and Devil”, establishing him as a prominent figure in the entertainment industry.
In 2024, his portrayal in “Story of Kunning Palace” earned him a nomination for Actor of the Year at the Weibo Awards, reflecting his dedication. His collaboration with Gucci promises to be enriching, blending his creative talent with the brand’s distinctive fashion vision.
Linghe expressed his enthusiasm for working with Gucci’s creative director Sabato De Sarno, stating, “I am captivated by the aesthetic world woven by Sabato De Sarno and look forward to collaborating with Gucci to bring more personal expressions of fashion and art.” This partnership is set to bring fresh perspectives to Gucci’s campaigns and collections.
Zhang Linghe’s presence at Gucci’s Cruise 2025 show in London underscores his personal style and reinforces his role in the brand narrative. Gucci’s strategy of aligning with influential stars like Zhang Linghe, alongside other Asian talents, demonstrates its commitment to cultural diversity and global appeal.
