Lisa from Blackpink named Louis Vuitton brand ambassador

Lisa from Blackpink joins Louis Vuitton as an ambassador, strengthening her solo career following successes and new projects.

Lisa from Blackpink has officially become a Louis Vuitton ambassador. The K-pop star, born Lalisa Manobal, sparked rumors by attending the French fashion house’s Fall 2024 ready-to-wear show in March. Previously, she had been an ambassador for Celine, also owned by the luxury conglomerate LVMH, since 2020.

The Thai singer joins Vuitton as she bolsters her solo career after Blackpink decided not to renew their individual contracts with YG Entertainment last December. However, Blackpink remains under the agency’s management for their group activities.

Manobal has founded her own management company, Lloud Co., and recently released her single ‘Rockstar’ in collaboration with RCA Records. The song debuted at number four on the Billboard Global 200 chart, becoming her third top-10 hit. Additionally, the song reached number one on the Billboard Global Excl. U.S. ranking, with over 120 million views on YouTube.

Louis Vuitton praised Lisa for her authenticity and bold fashion choices, highlighting how her values align with those of the brand. Lisa joins a group of Louis Vuitton ambassadors that includes Zendaya, Emma Stone, and Ana de Armas. Additionally, the artist is set to make her big-screen debut in the third season of ‘The White Lotus,’ set in Thailand.