Ferragamo revives its essence in Florence with a Fall/Winter 2024 campaign, blending historical elegance and contemporary creativity.
The Fall/Winter 2024 campaign by Ferragamo returns to the brand’s roots with a charming setting in Florence. Creative Director Maximilian Davis collaborates with renowned photographer Juergen Teller to capture Ferragamo’s latest collection against the majestic backdrop of the city. Teller’s distinctive style brings a fresh realism to the images, painting a vibrant portrait of Florentine life fused with Ferragamo’s sophistication.
The campaign features iconic locations such as Palazzo Spini Feroni and the Loggia dei Lanzi adorned with sculptures, combining elegance with raw authenticity. Notably, Peter Saville, designer of the Ferragamo logo, joins the campaign as a model, highlighting the brand’s creative diversity.
Inspired by the 1920s, Davis reinterprets the emancipated styles of the era for contemporary fashion. The collection stands out with elevated hemlines, fluid textiles, and a casual style. Wool capes conceal shiny leather garments, lacquered organdy dresses, and sculptural formal suits. Olive green, black, and burgundy tones predominate, though vibrant colors also stand out in cashmere and unlined leather pieces.
The footwear pays homage to Ferragamo’s archives with reinvented Eva pumps, ballet flats, and square-toed loafers. The collection also includes a range of leather accessories such as tote bags, handbags, and shoulder bags, all in vibrant tones that complement the collection’s palette.
The FW24 collection is now available on Ferragamo’s official website and in their boutiques, with prices ranging from $430 to $12,000.
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