Blake Lively introduces Blake Brown, an affordable and high-quality hair care line, following seven years of development.
Renowned actress Blake Lively, known for her impeccable style and stunning hair, has taken a bold step into the world of personal care with the launch of her own hair care line called Blake Brown. This venture has been a passion project for Lively, developed over seven years, and is finally ready to hit the market.
Blake Brown is not just another brand on the market; it is a personal and significant tribute. The name ‘Brown’ honors the birth surname of Blake’s father, Ernie. “I wanted the brand to reflect an intimate part of myself,” Lively explained in a recent interview. This personal connection is evident in the dedication and detail she has put into each product in the line.
Lively, famous for her luxurious mane, set out to create a line of hair products that are not only effective but also accessible and clean. The actress mentioned that her previous hair care routine was extremely costly, with products reaching up to $200. “I wanted to offer something that worked just as well, but was within everyone’s reach,” Lively noted.
The Blake Brown line includes eight products designed to find the perfect balance between strength and nourishment. Among them, two systems stand out: one nourishing and one strengthening, each with its own shampoo and mask. For those seeking red carpet-worthy hairstyles, Lively has included a pre-shampoo mask, a leave-in potion, mousse, and a dry shampoo. Best of all, no product exceeds $25.
In addition to its accessibility and effectiveness, Blake Brown prides itself on being an ethically committed brand. All products are vegan, cruelty-free, and formulated with clean ingredients. The packaging is also designed with recycled materials to minimize environmental impact.
Blake Lively shared that every aspect of this line has been carefully considered, from the product formulations to the scents. Inspired by her favorite fragrances, the collection offers a variety of warm and sensual scents ranging from sandalwood to vanilla. “I wanted hair care to smell as good as the perfumes I love,” Lively confessed.
Blake Brown will be available exclusively at Target and on the websites target.com and blakebrownbeauty.com starting August 4th. With this line, Blake Lively promises not only hair transformations but also a more accessible and conscious personal care experience.
